Readers Digest Latest

I reported in my blog Readers Digest on the 18th February that Readers Digest had gone into administration, and that ‘Readers Digest [UK] is a profitable company, with a strong brand and should have no difficulties attracting bids.’
Only nine days later on the 27th February the administrator, Philip Sykes said ‘There is "significant interest" in Reader's Digest from potential buyers, he was "reasonably optimistic" and that negotiations with investors had begun’.
The American owners, Readers Digest Association are actively marketing advertising space in the May edition to media agencies. They also confirmed that the famous prize draw would continue, and that future campaigns would be reviewed. Reading between the lines, maybe the administrator could be considering a deal to include the parent company as well. The parent company Readers Digest Association filed for bankruptcy protection last year in the US.

Vic Farron RFT Express