Google to challenge FaceBook

Google is set to go head to head with FaceBook when it launches Google Games later this year. Google  spent  $1.6bn on 40 acquisitions during the first 3 quarters of 2010.

“Acquisitions will also remain an important component of our strategy and use of capital,and we expect our current pace of acquisitions to continue," Google said, and with $33bn in the kitty, who can blame them? Google’s   net profits for the last quarter to the end of September were $2.17bn, up by 32%.

It is also reported that Google made a $100m investment in Zynga, who are responsible for the ‘Farmville’ and ‘Mafia Wars’ games on Facebook. These two games help FaceBook’s  ‘stickiness’ with it’s  500m plus visitors. Zynga is expected to be the centre piece of Google games.

Google also made the news when it announced it was suing the US government, for being unfairly excluded from a $58m deal to revamp e-mail systems at the Department of the Interior.

Vic Farron RFT Express.

Follow us on Twitter ::Be a fan on Facebook :: and Blogspot Bookmark this page using the ‘Share’ button