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This is the fourth post in the popular ‘recession’ series, following on from: The Recession-A Great Opportunity?, The Recession What An Opportunity?, Recession - Act Now
Up until the recession RFT Express was doing OK, the recession and the chance of acquiring struggling companies, was the spring board to bring forward our intention to expand our customer base. With companies closing down, many courier companies couldn’t survive if they lost one or more customers. Multinational courier and transport firms were closing non profitable sections of their businesses down, this left a big whole to fill in the UK and Europe markets . This phenomenon is typical of virtually all sectors in the market. The only way we could capitalise quickly on this was through our websites.
Why Use Google?
Google is the place to be noticed whether you have a website or not [on this page on our website you can find out how to get a web presence, without paying for it, and with no experience] We have several of these, and every month we get statistics from directories we who have replicated what they think is important on our site, and reproduce a mini site which gets us extra business, all for free. It’s a snowball effect which is generated by links on Google.
Before the internet was available to everyone, the only ways to generate business were through personal contacts, knocking on doors or paid advertising. There used to be a true saying :-‘without advertising a remarkable thing happens.....NOTHING!’ This is still true today, the only difference is the way you advertise.
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This is the fourth in a series of articles taken from an E book due later in the year.
Vic Farron, staff writer for rftexpresscouriers.co.uk