The last post Recession- How Everybody Can Profit From it created a lot of interest and raised a few of queries:
Why do we have such a large mailing list, and is it spam?
The answer is that we use our own lists, plus those of our partners. These lists are called ‘Double Opt In’. You may have come across these when you have subscribed to a newsletter. You fill a form out on a website subscribing, then you get an email asking you to confirm your subscription. This is called ‘Double Opt in’ If you have a jealous rival who is subscribing you to thousands of email lists, a ‘Double Opt in’ stops this, because the confirmation email goes to your email address, no confirmation means you are not subscribed.
Will I get lots of visitors to my site, who are not really interested in it?
The answer is No. Again going back to the email lists you subscribe to, because you were interested in a certain subject you subscribed to that list. When you place link on your site we automatically check it, and the key words related to your site, which allow us to include your link in emails to people who have shown an interested in your products or services.
Which is the best sort of link, text or image?
The choice is yours. The first thing you have to consider is if the colour of our image links will be complimentary to your sites general look and feel. A text link can appear in your general text, or at the bottom of the page. This link works for you extremely well. [Your Company Name Here] use RFT Express Couriers for all our UK & European Deliveries when you put your company name in it. This is ideal at the bottom of the page, and can increase your business. This tells your customers that you can also deliver in Europe; and it will also be picked up by the European search engines as well. It also blends in with your site theme automatically. If you want a different text link, email me.
Article by VicFarron Staff writer RFT Express
Thursday, 17 September 2009
Monday, 7 September 2009
Recession- How Everybody Can Profit From It !!!!!!
This is probably the most important post you have ever read. It is the final post in the popular Recession Series, and shows you how to get yourself, your company name, or brand in front of millions of people, and companies. Best of all it’s approved and encouraged by all the search engines, and it’s FREE. Links, content, and visitors determine where you are on page 1 of the search engines. We are going to explore the SNOWBALL affect of LINKS. Just like a snowball rolling down a mountain, the number of links keeps growing.
• If you are in business with a website, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines. AND IT HELPS YOUR RANKINGS.
• If you are selling on EBAY, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines
• If you are in business without a website, and want more links, and exposure, you can use all these methods.
• If you simply want to increase your exposure on your social Facebook or Myspace, you can use all these methods.
• If you are looking for a job, or thinking of starting a small business, you can use all these methods.
• If you are thinking of going into business, you can use all these methods. And get your site get off to a flying start.
• The most important way people find you or your site is through links.
Read the full article
This is the last in a series of articles taken from an E book due later in the year.
• If you are in business with a website, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines. AND IT HELPS YOUR RANKINGS.
• If you are selling on EBAY, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines
• If you are in business without a website, and want more links, and exposure, you can use all these methods.
• If you simply want to increase your exposure on your social Facebook or Myspace, you can use all these methods.
• If you are looking for a job, or thinking of starting a small business, you can use all these methods.
• If you are thinking of going into business, you can use all these methods. And get your site get off to a flying start.
• The most important way people find you or your site is through links.
Read the full article
This is the last in a series of articles taken from an E book due later in the year.
Monday, 31 August 2009
August Traditionally a Quiet Month
August traditionally a quiet month, was absolutely horrendous. Although we had two drivers on holiday during the month, both on contract runs, there runs were easily covered. What we didn’t for see was the dramatic increase in business during August. Companies who during June and July we were delivering samples to the trade shows, and the private viewings for mail order companies and department stores, all picked up increased business which resulted in the run up to Christmas starting early. With the increased practice of department stores offering privileged customers the chance to preview new season lines, it looks as though competition in the retail sector is going to be fierce. Manufacturers who ran stocks down, the race is on to restock, which means a lot of companies being dependent on the lending criteria of the banks to survive. Companies with cash reserves are now in a much stronger position than those who were trading on credit.
European runs virtually doubled this month, with Germany still contributing the largest share. Although we expected this increase in mid September, to keep up with the increased demand it has been necessary for all staff to be out on the road, resulting in telephones not being answered quickly, and some customers not being able to get through at all, resulting in more email request for loads to be delivered. RFT Express apologises for this, and trusts our customers were not unduly inconvenienced. Three new vehicles were ordered for the expected increase and should be in service over the next few weeks.
The sudden upswing in business with our customers may not be replicated nationwide, but it does lend a little bit more weight to the theory that we may be in for a double headed recession, if we come out of recession too quickly. I can see some companies who ran stock levels too low, being unable refinance stock levels, resulting in more closures over the next few months. One BBC reporter quoted the financial institutions as operating the 3-6-3 policy. Borrow at 3%, lend at 6%, on the golf course by 3.00 p.m.
The next 4 to 6 weeks should give a clearer picture.
European runs virtually doubled this month, with Germany still contributing the largest share. Although we expected this increase in mid September, to keep up with the increased demand it has been necessary for all staff to be out on the road, resulting in telephones not being answered quickly, and some customers not being able to get through at all, resulting in more email request for loads to be delivered. RFT Express apologises for this, and trusts our customers were not unduly inconvenienced. Three new vehicles were ordered for the expected increase and should be in service over the next few weeks.
The sudden upswing in business with our customers may not be replicated nationwide, but it does lend a little bit more weight to the theory that we may be in for a double headed recession, if we come out of recession too quickly. I can see some companies who ran stock levels too low, being unable refinance stock levels, resulting in more closures over the next few months. One BBC reporter quoted the financial institutions as operating the 3-6-3 policy. Borrow at 3%, lend at 6%, on the golf course by 3.00 p.m.
The next 4 to 6 weeks should give a clearer picture.
Sunday, 30 August 2009
Free Viral Advertising
This is the fourth post in the popular ‘recession’ series, following on from: The Recession-A Great Opportunity?, The Recession What An Opportunity?, Recession - Act Now
Up until the recession RFT Express was doing OK, the recession and the chance of acquiring struggling companies, was the spring board to bring forward our intention to expand our customer base. With companies closing down, many courier companies couldn’t survive if they lost one or more customers. Multinational courier and transport firms were closing non profitable sections of their businesses down, this left a big whole to fill in the UK and Europe markets . This phenomenon is typical of virtually all sectors in the market. The only way we could capitalise quickly on this was through our websites.
Why Use Google?
Google is the place to be noticed whether you have a website or not [on this page on our website you can find out how to get a web presence, without paying for it, and with no experience] We have several of these, and every month we get statistics from directories we who have replicated what they think is important on our site, and reproduce a mini site which gets us extra business, all for free. It’s a snowball effect which is generated by links on Google.
Before the internet was available to everyone, the only ways to generate business were through personal contacts, knocking on doors or paid advertising. There used to be a true saying :-‘without advertising a remarkable thing happens.....NOTHING!’ This is still true today, the only difference is the way you advertise.
Read the full article
This is the fourth in a series of articles taken from an E book due later in the year.
Vic Farron, staff writer for rftexpresscouriers.co.uk
Up until the recession RFT Express was doing OK, the recession and the chance of acquiring struggling companies, was the spring board to bring forward our intention to expand our customer base. With companies closing down, many courier companies couldn’t survive if they lost one or more customers. Multinational courier and transport firms were closing non profitable sections of their businesses down, this left a big whole to fill in the UK and Europe markets . This phenomenon is typical of virtually all sectors in the market. The only way we could capitalise quickly on this was through our websites.
Why Use Google?
Google is the place to be noticed whether you have a website or not [on this page on our website you can find out how to get a web presence, without paying for it, and with no experience] We have several of these, and every month we get statistics from directories we who have replicated what they think is important on our site, and reproduce a mini site which gets us extra business, all for free. It’s a snowball effect which is generated by links on Google.
Before the internet was available to everyone, the only ways to generate business were through personal contacts, knocking on doors or paid advertising. There used to be a true saying :-‘without advertising a remarkable thing happens.....NOTHING!’ This is still true today, the only difference is the way you advertise.
Read the full article
This is the fourth in a series of articles taken from an E book due later in the year.
Vic Farron, staff writer for rftexpresscouriers.co.uk
Tuesday, 11 August 2009
The Recssion-Act Now
The Recession – Now is the time to act!
This article is the third in the series, and follows on from The recession- a great opportunity? The recession-what an opportunity
The first article was an attempt to put you in the right frame of mind to succeed. If you don’t believe you can succeed, you won’t. The first article showed how easy it is to set up a small business, with little or no capital. With the current climate you have very little chance of borrowing from you bank, but it always worth a try. There are other ways of raising capital if you have to. There are grants available from many organisations. A search of the internet will reveal some of these, in additions some local authorities will help with premises, and business rate reductions. Your local Business Link and local Chamber of Commerce will help by pointing you in the right direction, and information can also be obtained from your local library. If everything else fails try friends and family, you never know, you might even end up with a partner.
Your bank is still the first place to try, even though they may not lend you any money, they do provide some support, and a lot of literature which can be helpful. You will need a business plan and a profit and loss forecast as well as a cash flow forecast, and a projection on turnover. Your research will give you some indication of what these figures should be. The second article dealt with forecasting your turnover and cash flow.
Read the full article.....
Vic Farron staff writer for RFT Express
This article is the third in the series, and follows on from The recession- a great opportunity? The recession-what an opportunity
The first article was an attempt to put you in the right frame of mind to succeed. If you don’t believe you can succeed, you won’t. The first article showed how easy it is to set up a small business, with little or no capital. With the current climate you have very little chance of borrowing from you bank, but it always worth a try. There are other ways of raising capital if you have to. There are grants available from many organisations. A search of the internet will reveal some of these, in additions some local authorities will help with premises, and business rate reductions. Your local Business Link and local Chamber of Commerce will help by pointing you in the right direction, and information can also be obtained from your local library. If everything else fails try friends and family, you never know, you might even end up with a partner.
Your bank is still the first place to try, even though they may not lend you any money, they do provide some support, and a lot of literature which can be helpful. You will need a business plan and a profit and loss forecast as well as a cash flow forecast, and a projection on turnover. Your research will give you some indication of what these figures should be. The second article dealt with forecasting your turnover and cash flow.
Read the full article.....
Vic Farron staff writer for RFT Express
Thursday, 6 August 2009
UK EX-PATS Pension Rule Changes
There have been one or two changes to the UK pension entitlement during the last 18 months, and with the number of requests for information we are receiving from people living abroad, it seems an appropriate time to outline the changes. . There is a link on our website, where you can get a figure for your pension entitlement, and a PDF download, in case the page isn’t always live,
Firstly if you are entitled to a pension, YOU WON’T GET IT UNLES YOU ASK FOR IT! Carry on reading.
Firstly if you are entitled to a pension, YOU WON’T GET IT UNLES YOU ASK FOR IT! Carry on reading.
Sunday, 19 July 2009
UK Gov. Plans for Greener Future
The UK Government has announced that personal car travel produces 13 per cent of the UK's total greenhouse gas emissions. It also contributes to local air pollution and congestion. The type of car you own, the way you drive it and the fuel you use can make a big difference to your impact on the environment. They also confirm that the Scappage scheme is only temporary.
Buying a new car can reduce the carbon emissions, how long it takes for the reduction in carbon emissions, to out way the emissions discharged in the manufacture of these new cars hasn’t been taken into account. But at least this initiative is encouraging people to get into more debt, and helping to increase foreign car imports.
The Government state that around 20 per cent of the yearly emissions cuts between now and 2020 will be achieved by cleaning up the way people in the UK travel. By 2050, road and rail transport will be largely decarbonised and aviation and shipping will have become more efficient.
They have also announced new measurers detailing what kinds of electric and plug-in hybrid cars could qualify for the £2-£5,000 incentives expected to apply from 2011
Vic Farron RFT Express
Buying a new car can reduce the carbon emissions, how long it takes for the reduction in carbon emissions, to out way the emissions discharged in the manufacture of these new cars hasn’t been taken into account. But at least this initiative is encouraging people to get into more debt, and helping to increase foreign car imports.
The Government state that around 20 per cent of the yearly emissions cuts between now and 2020 will be achieved by cleaning up the way people in the UK travel. By 2050, road and rail transport will be largely decarbonised and aviation and shipping will have become more efficient.
They have also announced new measurers detailing what kinds of electric and plug-in hybrid cars could qualify for the £2-£5,000 incentives expected to apply from 2011
Vic Farron RFT Express
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