Google search Tips

Google Search engines are responsible for 85% of the on line searches, of this approximately 65% were for people wanting to buy something; the other 20% were classed as research.


We give you some tips on how to use Google as the professionals do, and find what you are looking for quicker.



Be Specific with Google Searches



1 Lets say you want to find a ‘Courier’ firm. If you enter the word :- ‘Couriers’ you will come up with millions of courier firms, and finding the one you want will take a long time



2 You can clarify your search by specifying an area:- ‘Yorkshire Couriers’, or narrow it down a little more by using the term ‘Yorkshire Parcel Couriers’



3 If you are looking for a specialised courier, most specialised couriers will have optimised their site for phrases people will type in for that particular specialised market, such as :- ‘ Hanging Garment Deliveries’. Or more specific:-‘Hanging Garment Deliveries UK and Europe’

The more specific your search is, the easier it is to find what you are looking for.



You can use the ‘This Or That’



All search terms are usually not case sensitive. This term is case sensitive, the ‘OR’ must be in uppercase.:- for example ‘hanging garment deliveries europe OR pallet deliveries uk and europe’





Similar Words



If you are searching for a specific word, and you want to include similar words or synonyms. Use ‘~’ between the words. :- for example ‘ Courires~transport’



Exclude Words



If you want to exclude words from the Google search use ‘-‘ between the words. :- for example ‘Couriers – Transport’



Site search



If you want to search a site, such as this one for a particular phrase, use site:www.rftexpresscouriers.co.uk:- for example “1p per mile” site:www.rftexpresscouriers.co.uk



Numerical Range search



To find results that contains any of a range of numbers. Use this ‘..’ search parameter for example :- Births 1967..2010 or laptop £200..£300



Calculator



You can type your expression direct into the Google search box. Example 35% of 17. More examples on http://www.google.com/help/cheatsheet.html



Converter



Convert currency, GBP to US Dollars ,sizes from metric to inches, litres to gallons, Example 1 metre=?inches





Read the full article Vic farron Rftexpress

RFT Express News

2009 was a good year for RFT Express Couriers, with a 34% increase in business during 2009, from the previous year. The majority of new accounts gained in 2009, have resulted in repeat business with 45% of the total number of new accounts resulted in being contract work. Contract work is regular runs repeated daily, weekly or monthly, which makes it easier to manage the increase. European runs contributed 25% of the total increase, with Italy now taking the number one spot from Germany.


For 2010 the target increase is 35% on the 2009 figures. RFT Express Couriers have identified 150 plus companies who will be able to benefit from RFT ‘s expertise in our niche market of ’Hanging garment deliveries UK and Europe.’

Google contributed a considerable amount of visitors, with this search term, coming at no 1&2 in most European searches, with enquiries from North Africa, and as far away as China.

Bing the Microsoft owned search engine didn’t list us in the UK searches on the first page, but they did put us at no 1 in the world search.

Over the Christmas / New Year break, we had the statisticians analyse our databases and records, as well as the web stats, to enable them to come up with cost savings. Part of the brief was to analyse the transport industry as a whole, and spot future trends within this sector, as well as the clothing manufacturing, wholesale, and retailing sector, as well as the print industry, and advise RFT how we could take advantage of these trends.

Read the full Statement

Vic Farron RFT Express

Free Microsoft Office 2010

RFT Express promised exciting things for 2010, well if you are a Microsoft fan, here is something really exciting
Microsoft has released the beta version of the new Office 2010, and you can download this for free. Several versions are available, Home and business, Professional, and Professional Plus. Included are new versions of Word, Excel, Access, Powerpoint, One note, Outlook, Publisher, Sharepoint Workspace, Communicator, and Info Path.
What is helpful is the fact that all these programmes ‘Talk to each other’, an ideal solution for the small to medium sized business, and students.
Additional downloads include:- Microsoft Visio 2010 and Project 2010.
Microsoft state they have had 2 million downloads in the first seven weeks. Prices for the US have now been published on their site.
More information and download link from Microsoft.

Open Office

Open Office is a totally free open source office suite a good alternative, check it out on RFT Express / Downloads

Twitter Rankings

You can now get your Twitter account graded courtesy of Hubspot. This is a free service provided by Hubspot, and will tell you how influential your twitter site is. Tip :- don’t bother trying to see what grade my twitter account is, I simply haven’t had the time to use it this year, this will alter as one of the blogs is now linked to twitter. The RFT Express facebook also picks up the my blog, or you can subscribe to the feed on the blog. As I said before we have been extremely busy during 2009, but many of the office applications have now been automated, and will give me more time to write.

For your convenience we have added a share button on this blog, and on every page on the website, please feel free to use it.

Vic Farron RFT Express couriers

2009 – The Year of Opportunity

RFT Express wish all their Customers and Clients, Staff, Contract Couriers and Readers a Happy and Prosperous 2010.
It has been some time since I have managed to write a blog, due entirely to pressure of work, please accept my apologies for this.
The planned expansion during 2009, exceeded all parameters and goals we had set, and resulted in everybody taking to the road to fulfil our obligations to our customers and clients, including at times office staff. This was very much appreciated.
We expected the pressure to ease during the Christmas and New year break, when a lot of firms close for a the festive season, but true to form this wasn’t to be, with two new contracts starting, one two days before Christmas, and the other just after Christmas.
RFT had request for help from 4 major companies, to take up their extra work loads at Christmas, unfortunately we had to decline. These companies were experiencing a similar growth to that we had experienced since April, but had failed to plan for it.
Our planned expansion during 2009 came from two major sources, firstly new customers finding us on the internet. Our niche market, ‘Hanging Garment Deliveries UK and Europe’ was continually coming top in the organic searches on Google in the UK and all the European Google search engines. Our core business ‘Pallet Deliveries UK and Europe’ also featured high in these searches. The other major source for the increase came from recommendations from our customers and clients, for which we give them a special ‘Thank You.’
RFT Express have a lot of exciting plans for 2010, more news on these will follow shortly.
Vic Farron RFT Express Couriers.co.uk

New downloads- Site Upgrade

Lots of new free downloads of Games, [including 4 Free TV Channels], Home and Office Free Downloads, Free Anti Virus, and Free Webmaster Downloads. Just scroll down to the bottom of the new menu. We have even put an ‘add me button’ so you can bookmark these programs to you favourite book-marking site, or email to a friend.
The site is in the process of being upgraded, unfortunately we have had another of those busy months, and I haven’t had time to upgrade all pages. There is still a lot more free downloads to add, but these may have to wait until the Christmas – New Year break.
My last post titled Success was well received, and the link to RFT has produced several enquiries for quotes to Europe from people who have used the link [Your Company Name Here] use RFT Express Couriers for all our UK & European Deliveries With one customer who used it at the bottom of their page, saying it was already showing in Google that they now deliver their goods in Europe.
I have recently optimised RFT Express for the search term ‘Hanging Garment Deliveries in UK and Europe’ and on most of the European Google search engines, RFT Express comes up at least once in each of the top three spots on page one. This helps those people who have used this link on their pages, as it should start showing their sites along with the RFT Express listing. It also comes up on the top Chinese search engine ‘Baidu’ as well as other search engines across the world.
It always helps to link to site with a Google Page Rank, RFT Express page rank varies between 1 and 2, which when you consider this site only went live 6 months ago, is fairly good. Unfortunately the search engines don’t take into account the visitors to the blogs. This blog alone is redistributed by Google blog search, Blogger, Weblogs, Blo.gs, Technorati, Feed Burner, Syndic8, NewsGator, My Yahoo, PubSub.Com, Blogdigger, BlogRolling, BlogStreet, Moreover, Weblogalot, Ice Rocket, News is free, Topic exchange, Spin3r, Blog line, Post rank, Sky grid, Collecta, and many more. Although the readers are in the thousands, Google don’t count these visits to the site, which is stopping the page rank going as high as it should be. But they do count the links both on the blogs and when readers bookmark them on the social sites. So take advantage of the social bookmarking sites provided with the ‘add me button’ and add links to your site.
If you aren’t getting increased new business regularly from your web site, you should read the articles on our site and start spreading your name around, and climb up the search engine positions.[Take advantage of the ‘Add Me Button’ it works for your business and for social contacts.]

Article by VicFarron Staff writer RFT Express

Success

The last post Recession- How Everybody Can Profit From it created a lot of interest and raised a few of queries:
Why do we have such a large mailing list, and is it spam?
The answer is that we use our own lists, plus those of our partners. These lists are called ‘Double Opt In’. You may have come across these when you have subscribed to a newsletter. You fill a form out on a website subscribing, then you get an email asking you to confirm your subscription. This is called ‘Double Opt in’ If you have a jealous rival who is subscribing you to thousands of email lists, a ‘Double Opt in’ stops this, because the confirmation email goes to your email address, no confirmation means you are not subscribed.
Will I get lots of visitors to my site, who are not really interested in it?
The answer is No. Again going back to the email lists you subscribe to, because you were interested in a certain subject you subscribed to that list. When you place link on your site we automatically check it, and the key words related to your site, which allow us to include your link in emails to people who have shown an interested in your products or services.
Which is the best sort of link, text or image?
The choice is yours. The first thing you have to consider is if the colour of our image links will be complimentary to your sites general look and feel. A text link can appear in your general text, or at the bottom of the page. This link works for you extremely well. [Your Company Name Here] use RFT Express Couriers for all our UK & European Deliveries when you put your company name in it. This is ideal at the bottom of the page, and can increase your business. This tells your customers that you can also deliver in Europe; and it will also be picked up by the European search engines as well. It also blends in with your site theme automatically. If you want a different text link, email me.

Article by VicFarron Staff writer RFT Express

Recession- How Everybody Can Profit From It !!!!!!

This is probably the most important post you have ever read. It is the final post in the popular Recession Series, and shows you how to get yourself, your company name, or brand in front of millions of people, and companies. Best of all it’s approved and encouraged by all the search engines, and it’s FREE. Links, content, and visitors determine where you are on page 1 of the search engines. We are going to explore the SNOWBALL affect of LINKS. Just like a snowball rolling down a mountain, the number of links keeps growing.
• If you are in business with a website, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines. AND IT HELPS YOUR RANKINGS.
• If you are selling on EBAY, and want more links, and exposure, you can use all these methods. More links means more people can find you, and most important so can the search engines

• If you are in business without a website, and want more links, and exposure, you can use all these methods.
• If you simply want to increase your exposure on your social Facebook or Myspace, you can use all these methods.

• If you are looking for a job, or thinking of starting a small business, you can use all these methods.

• If you are thinking of going into business, you can use all these methods. And get your site get off to a flying start.

• The most important way people find you or your site is through links.

Read the full article
This is the last in a series of articles taken from an E book due later in the year.